HIGH POINT — A California-based coffee company is moving its headquarters to the city in an expansion that’s expected to create 44 jobs over the next two years and more beyond that.
Puroast Coffee Co. Inc. has leased a 36,000-square-foot building in south High Point and will invest more than $1.5 million in machinery, equipment and building improvements to establish a new roasting, packaging and distribution operation, said CEO Kerry Sachs.
The company last year decided to move east from Woodland, California, to be closer to its consumers, and it initially looked at five states.
“High Point came out on top after an extensive search to locate our new operations,” Sachs said. “The workforce, location, manufacturing infrastructure, quality of life and the warm invitation from the (city) economic development team all contributed to our decision.”
Puroast produces what it markets as a low-acid coffee based on a roasting process learned from Venezuelan coffee growers.
The company is experiencing rapid growth, he said, selling its coffee to grocery stores and through online platforms.
It also has a pilot retail store in Miami that’s been “very successful, and we’re anxious to expand that and bring a retail store up here,” Sachs said.
Puroast brought four of its employees from California to High Point and plans to start adding new jobs as its operations get up and running here, he said.
Most of the positions will be roasting technicians and other personnel who operate the new coffee production facility, as well as packaging, inventory and logistics jobs.
Its sales staff is largely on the West Coast to service its customers there, but Sachs said they will move east starting next year.
He said he expects to add 44 jobs in High Point by the end of 2022 and more beyond that.