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MS. MAGAZINE MAY RETURN

MS. MAGAZINE MAY RETURN

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The owners of Ms. say the magazine will make a no-holds-barred comeback in June if enough subscribers fork over the hefty charge required if the publication is to survive without advertising.

The magazine that had served for more than 17 years as the chronicler of the feminist movement suspended publication last December.Last week, Ms. began a $300,000 mailing to 580,000 of its subscribers and others soliciting subscriptions at $40 a year or $70 for two years for a bimonthly without ads. The magazine had appeared 10 times a year for $16.

Its new owner, publishing entrepreneur Dale Lang, said that publishing the magazine without ads would relieve it from ``external pressures' and enable its editorial staff to concentrate on pursuing issues important to women without concerns about advertiser backlash, which was said to be a recurring problem.

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