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RED'S NOT JUST FOR SANTA CLAUS THIS HOLIDAY SEASON
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RED'S NOT JUST FOR SANTA CLAUS THIS HOLIDAY SEASON

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It's the color of fire, of passion, of fashion savvy. Ho, ho, ho. What else is new?

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Red is a color that energizes. It's one of the best things to pull out of the closet on a dull, dreary day. Leatrice Eiseman, founder of color information center

Been caught red-handed? Not to worry. In Apparel Court, you'll only be charged with fashion savvy.

Red is in the limelight this season, showing up everywhere from sophisticated suits to denim of a different color.One of the most arresting hues around, red affects both body and brain, color researchers say.

On the physiological front: when people see red, their heart rate, blood pressure and respiration all increase.

``Red is the original fight or flight color,' says Leatrice Eiseman, founder of the Eiseman Center for Color Information and Training in Seabeck, Wash.

``To primitive man, red first meant bloodshed, then fire. Either way, it was something they paid attention to. It meant stop.'

Which is one reason red has been used for traffic signs in modern society.

Psychologically speaking: red spells sex appeal, Eiseman adds. ``Pink is romantic, but red is pure, unadulterated sex.'

Beyond the bedroom, red makes people appear more confident and assertive.

``Red is a color that energizes. It's one of the best things to pull out of the closet on a dull, dreary day for a quick shot of adrenalin,' Eiseman says.

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