It's a heavenly marketing idea.
Two nuns from Miami Shores, Fla., seeing what pictures on T-shirts, posters and the like have done to raise the profile of Bart Simpson, decided to do the same with the Virgin Mary, St. Francis of Assisi and other heavenly heroes.Sister Kathy Hollywood said she and Sister Lorraine Hale of the Sisters of the Presentation of the Blessed Virgin Mary got the idea while working on doctorates on Catholic schools.
``During visits to Catholic schools, we asked the kids who the teachers told them to be like,' she recalled. ``They said Jesus and the saints. But the kids wanted to be like Madonna.'
The nuns responded with shirts containing colorful decals of popular saints as a way to ``revitalize Catholic tradition in a contemporary way,' Sister Kathy said.