The Wake Forest and Notre Dame football teams meeting in Charlotte this fall will be playing in the Duke's Mayo Classic.
The Charlotte Sports Foundation has announced that the regular-season game and its bowl game at Bank of America Stadium will be sponsored by Duke's, a staple grocery store item that is perhaps best loved in North Carolina when slathered across two pieces of bread and topped with fresh, juicy summer tomato slices, sometimes with a dash of pepper.
Financial terms were not disclosed.
Other in-state teams will get their taste in future years. In 2021, East Carolina will meet Appalachian State on Sept. 2, and Georgia will face Clemson two days later in Duke's Mayo Classic Games. In 2023, North Carolina will play South Carolina in Charlotte.
The Duke's Mayo Bowl, Charlotte's 19th annual game, will match an Atlantic Coast Conference team against a Big Ten Conference opponent on a date to be determined.
The first Charlotte bowl game, in December 2002, opened under sponsorship from Continental Tire. The game was later known as the Meineke Car Care Bowl and for the last nine years was the Belk Bowl.
Big Four teams have played in 10 of the 18 Charlotte bowl games: North Carolina four times, N.C. State three, Wake Forest two and Duke one.
The naming rights are part of a marketing effort, of course. And Twitter users were quick to weigh in:
Careful now.....there's folks that'll fight ya if you say a bad word about Duke's mayo. I ain't one of them, but they do exist. Usually comes from folks from North Carolina.— That guy in the mask (@jbinjoplin) June 18, 2020
Have some tomatoes ripening on the vine ready for some white bread, Dukes, and a little salt and pepper! I’m so excited!!😂— Mary Anne Guy (@Mguy58) June 18, 2020
The winner of the Duke's Mayo Bowl and the winner of the Idaho Potato advance to the Grandma's Potato Salad Bowl.— Ralph D. Russo (@ralphDrussoAP) June 18, 2020
(shows self out)
Spread the news.— Duke's Mayo Bowl (@belkbowl) June 18, 2020